Ras Al Khaimah Tourism Development Authority has revealed its new brand identity, which aims to reposition the destination to overseas visitors.
Tourism chiefs said the rebrand focuses on the emirate’s natural assets, luxurious indulgence, range of activities for different types of travellers, history and culture, and authentic Arabian heritage offering.
With the aim to attract one million vistors by the end of 2018, the emirate plans to further diversify its hotel portfolio, expand its routes, restore historical sites and enhance its digital platforms, a statement said.
The new Ras Al Khaimah emblem is a representation of the emirate’s most iconic landmark – the Watch Tower, it added.
