Key sectors are providing a big boost for the Middle East’s professional audio visual and entertainment market, with the world’s leading suppliers of event technology and related equipment lining up to take part in the region’s specialist industry trade show in Dubai this year.

Research gathered by Messe Frankfurt Middle East, the organizer of Prolight + Sound Middle East 2016, indicates that industries such as hospitality, retail, education, and MICE (Meetings, Incentives, Conferences, Exhibitions), present ample opportunities for the AV and entertainment market, and major players are responding.

According to Messe Frankfurt, the Gulf Cooperation Council (GCC) alone has 1,559 hotels, 142 shopping malls, and 245 exhibitions, all of which require the latest professional AV technologies and services to enhance the visitor experience, whether for festivals, special events, and corporate functions, or for night clubs, concerts, restaurants and shops.

The Gulf is also home to 99,321 mosques, which translates to regular upgrades of PA (public address) systems to the latest digital models for broadcasting daily prayers, while the 34,302 educational institutions dotted across the region is also a big market for integrated AV systems.

This will come as good news to the 80-plus exhibitors from more than 10 countries at the inaugural edition of Prolight + Sound Middle East, which runs from 31 October – 2 November 2016 at the Dubai International Convention and Exhibition Centre.

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